Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > Sprinklr > Inside The Mind of a CMO: Marketing in a Digital Customer-First Age

Inside The Mind of a CMO: Marketing in a Digital Customer-First Age

White Paper Published By: Sprinklr
Published:  Apr 02, 2018
Type:  White Paper
Length:  37 pages

For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers.

 “Don’t let the tools guide your strategy,” he said. “Let your customers and your strategy guide your tools.”

Mohan even goes one step further to say that customer’s expectations have changed. Companies are no longer just competing against their industry but against the best of the best - companies like Amazon, Netflix and Airbnb.

For a more in-depth view into this new competitive landscape and Mohan’s insights into how to compete, please download this complimentary pdf and video of his presentation.

Tags : 
marketing strategy, social media, omni-channel, marketing automation, demand generation, marketing campaigns, marketing analytics, customer analytics