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Home > Marketo > The Power of A/B Testing

The Power of A/B Testing

White Paper Published By: Marketo
Published:  Mar 20, 2018
Type:  White Paper
Length:  24 pages

Do you really know whether each of your campaigns are formatted optimally, to drive as many conversions as possible? Or, are you just crossing your fingers and hoping for the best? It is impossible to develop more effective campaigns and grow your customer base if you donít know which elements of your campaigns are contributing to these efforts and which are working against them. But thereís a way to easily figure this all out, moving away from guessing and towards confidence. The answer is A/B testing.

With A/B testing, any company can learn how to optimize their marketing campaigns, better understand their customer base, develop more relevant content, and improve return on investment. A/B testing is an efficient and cost-effective marketing strategy that companies cannot, and should not, live without.

Download this ebook to learn all the essentials of A/B testing, including:

  • The definition of A/B testing
  • Why A/B testing is important
  • The A/B testing process
  • A/B testing and marketing automation
  • Testing segmentation
  • A/B testing best practices
  • How to measure test results

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