Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Monotype > Modern Email Marketing, Demystified
 

Modern Email Marketing, Demystified

White Paper Published By: Monotype
Monotype
Published:  Mar 09, 2018
Type:  White Paper
Length:  10 pages

Customers are gravitating towards a one-on-one relationship with brands, and email provides a unique opportunity to deliver on that expectation with relative ease. Email marketing isn’t about sending “blasts” anymore. It’s closer to writing a letter, where the content is chosen based on what the customer wants, not what you want.

Using web fonts allows brands to unlock the potential of email with responsive, customized messages delivered directly to opted-in consumers. Using web fonts also opens up possibilities for greater automation and efficiency around the email process. Sounds great, right? But how do you make it all happen? Download this eBook to find out!



Tags : 
email, marketing best practices, email fonts, customer experience, global brand, monotype, marketing, design