Customers are gravitating towards a one-on-one relationship with brands, and email provides a unique opportunity to deliver on that expectation with relative ease. Email marketing isn’t about sending “blasts” anymore. It’s closer to writing a letter, where the content is chosen based on what the customer wants, not what you want.
Using web fonts allows brands to unlock the potential of email with responsive, customized messages delivered directly to opted-in consumers. Using web fonts also opens up possibilities for greater automation and efficiency around the email process. Sounds great, right? But how do you make it all happen? Download this eBook to find out!
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
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