Think back to the last time youíve received (and deleted) a mistargeted promotional email in the past month. The past week? The past few days? For every new channel technology that marketers tack on, the greater the risk of fraying an already tenuous consumer relationship with awkwardly disjointed messaging. As consumers continue to ratchet up expectations for smoother brand experiences, itís time to think about how your marketing data should be set up to break down those consumer barriers. Download Selligent Marketing Cloudís Insight-Led Engagement White Paper to learn:
Why creating more personalized, insight-driven content is more difficult now than ever
How your marketing team could be spending less time making more revenue with a flexible and comprehensive universal data architecture
How insight-led engagement can eliminate wasted efforts and increase relevance.
And, read how some data-driven marketers have jumpstarted their revenue with insight-led engagement and a little elbow grease from Selligent Marketing Cloud.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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