Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > Datastax > The 7 Ways A 360-Degree Customer View Helps Banks

The 7 Ways A 360-Degree Customer View Helps Banks

White Paper Published By: Datastax
Published:  Mar 06, 2018
Type:  White Paper
Length:  7 pages

Banks are at an inflection point. According to recent research by Viacom, 53% of consumers donít think their bank offers anything different than other banks, 71% would rather go to the dentist than listen to what the banks are saying, and 1 in every 3 are open to switching banks in the next 90 days. This means banking institutions need to break through the competition to gain customer trust and loyalty. Building a 360-degree view of the customer can directly impact customer experience by helping banks grow customer retention and loyalty, upsell high-margin products, and provide compelling interactions.

Tags :