According to Gartnerís Market Guide to Master Data Management of Customer Data Solutions, in 2017, 59% of reference customers voiced some level of requirement for mastering of multiple data domains, up from 42% in 2013. This sharp rise is no doubt due to businesses prioritizing a single view of the customer--a prerequisite to deliver a seamless customer experience--and a failure of ERP and CRM systems to achieve that view. As a result, a new category of technology has emerged: Customer Data Solutions.
Download Gartnerís Market Guide for Master Data Management of Customer Data Solutions to discover:
Market definition, analysis, direction and recommendations.
Criteria necessary for evaluating marketing data management solutions.
How customer master data sits in the middle of the 360-degree customer view.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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