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Home > SessionM > Download a Modern Marketerís Guide to Omnichannel Loyalty

Download a Modern Marketerís Guide to Omnichannel Loyalty

White Paper Published By: SessionM
Published:  Jan 24, 2018
Type:  White Paper
Length:  9 pages

Loyalty programs have traditionally been a way for individuals to demonstrate "loyalty" to businesses -- buy four widgets and get the fifth free.

But in order to increase customer lifetime value and retention, modern marketers need to reinvent the value exchange to be more about a business demonstrating its loyalty to its customers, by providing every customer with unique experiences based on their individual profiles and preferences. Download A Modern Marketer's Guide to Omnichannel Loyalty to learn:

  • Five tactical strategies for fostering connections with customers
  • Real-life examples of loyalty programs employing these strategies and achieving great results
  • Data to support why these strategies are resonating with customers

Tags : 
customer engagement, unified customer profile, customer data platform, data orchestration, customer data activation, machine learning, data integration, personalization