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Home > SAS > The Connected Customer: The Why Behind the Internet of Things

The Connected Customer: The Why Behind the Internet of Things

White Paper Published By: SAS
Published:  Jan 17, 2018
Type:  White Paper
Length:  7 pages

The Connected Customer is an individual who is intimately connected
to the data, outcomes, decisions, and staff associated with any
relationship to an organization. This intensely personal connection is
not just a matter of the most recent transaction, but represents a
combination of connected data, connected analytics, and collaborative
decisions associated with improving the customerís relationship with
the organization over time.

In this report, Blue Hill explores the key traits associated with
supporting the Connected Customer through the Internet of Things,
and provides guidance on why the Internet of Things will be essential
across the general business landscape.

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