Overcoming AIís barriers are not easy, but it is certainly achievable. The starting point to a successful journey is identifying the correct problem to solve. Too often, firms do this by looking internally at their own operations.
Instead, companies should employ the powerful tenets of design thinking, which focus on customer empathy and outside-in thinking to iteratively test prototypes.
Following this approach is wise for any customer-facing solution a company designs. And because AI still lacks general awareness, and therefore tends to produce very problem-specific solutions, one could argue it is even more important to deploy in these settings.