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Home > Oracle OMC > The Truth About the Martech Stack: What you May Not Know May Cost You
 

The Truth About the Martech Stack: What you May Not Know May Cost You

White Paper Published By: Oracle OMC
Oracle OMC
Published:  Nov 30, 2017
Type:  White Paper
Length:  2 pages

To say the marketing technology landscape or ecosystem is a crowded space would be an understatement of monumental proportions. Before you consider that to be just an exaggeration,
consider the following:
There are nearly 4,000 martech solutions on the market today.
That number has increased over 2500% since 2011.
And if you think marketing was the last area to benefit from a tech boom, you would be right according to Brian Hansford, Director of Client Services for Heinz Marketing.



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