Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Oracle OMC > Uncovering Hidden Personalization Opportunities in Retail
 

Uncovering Hidden Personalization Opportunities in Retail

White Paper Published By: Oracle OMC
Oracle OMC
Published:  Nov 30, 2017
Type:  White Paper
Length:  9 pages

The headwinds facing traditional and online retailers in 2017 are numerous and well documented. Chief among the challenges: a sustained assault on established business models driven by changing consumer behavior and the competitive might of e-commerce giant Amazon. Large big-box players, such as Walmart and Target, are responding to the threat - and embracing the opportunity of e-commerce - by boosting online spending by hundreds of millions or even billions of dollars annually.

Yet even the largest and most well-resourced players canít
simply spend their way to success. Competing with Amazon
and adjusting to the changing demands of consumers
means taking a hard look at the engines driving e-commerce
and digital marketing operations, scouring for missed
opportunities, and investing in the technologies that will
fuel the innovations of tomorrow.



Tags :