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Home > Oracle OMC > Lead Nurturing: Guide for Modern Marketers
 

Lead Nurturing: Guide for Modern Marketers

White Paper Published By: Oracle OMC
Oracle OMC
Published:  Nov 30, 2017
Type:  White Paper
Length:  11 pages

Lead nurturing is about helping buyers along in their educational journey. Thus, itís most effective when triggered by prospect activity or behaviors. Lead management technologies are often used to automate such real-time marketing. This type of software makes it possible to track leads and automate content delivery while
simultaneously collecting behavioral data and triggering corresponding actions.



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