Differentiation through customer experience. That’s the number one way retailers who answered Econsultancy’s Digital Trends report plan to compete this year. And many think mobile and virtual and augmented reality (VR and AR) devices are the tools to help get the job done.
Read the Econsultancy report, Digital Intelligence Briefing: 2017 Digital Trends in Retail, and learn:
- How retailers around the world rate their digital experience abilities
- Where they’ll prioritize digital investments, and why mobile tops the list
- Why they said VR and AR are the most exciting engagement strategies