Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > Oath > Are you positive audiences are making favorable associations with your brand?

Are you positive audiences are making favorable associations with your brand?

White Paper Published By: Oath
Published:  Oct 31, 2017
Type:  White Paper
Length:  7 pages

As a marketer in today’s world, the content that appears next to your digital ads is just as important as the content you put in the ads themselves. Consumers make snap judgments about your brand based on adjacency, and over two-thirds of your audience will feel less favorably toward you if you’re placed next to untrustworthy, offensive, or low-quality content. Fortunately for brands the flip side is also true, which is why it’s imperative that you guarantee ad placements that share digital space with premium content. With Oath’s reputation as a trusted publisher, brands can experience peace of mind knowing their consumers will make positive associations that will increase brand loyalty and love. 

Tags : 
digital advertising, online advertising, ad placement, quality content, quality video content, online news, online video, offensive content, fake news, online consumer habits, brand boycotts, user generated content, trustworthy sources, premium content, premium video content, native advertising, auto advertising, auto dealership advertising, auto digital advertising, auto marketing