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Home > Sigstr > Jay Baer: How Employee Advocates Are the Key to Making Content Marketing Work
 

Jay Baer: How Employee Advocates Are the Key to Making Content Marketing Work

White Paper Published By: Sigstr
Sigstr
Published:  Oct 18, 2017
Type:  White Paper
Length:  24 pages

Businesses of all shapes, sizes and descriptions understand traditional, interruption marketing is now less efficient than ever. This awakening has powered the shift to inbound and content marketing, and the accompanying belief that "content is king."

But here's the problem: If nobody can find the king, and most people distrust the king, are you still the king?

Content marketing success is more elusive than ever. Employees have the connections, reach and trustworthiness to solve that problem. But relying on social media alone is only half the fight. Your team members are sending a LOT of email each day to people who are interested in your content. Are you using that real estate effectively? Probably not. Spend a few minutes and do a demo with Sigstr.  Download the whitepaper now to learn more.



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