Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Oracle Marketing Cloud > Lead Nurturing: Guide for Modern Marketers
 

Lead Nurturing: Guide for Modern Marketers

White Paper Published By: Oracle Marketing Cloud
Oracle Marketing Cloud
Published:  Oct 05, 2017
Type:  White Paper
Length:  11 pages

Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of the buyer and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a recent Ascend2 study, the most important objectives of a lead nurturing strategy are to increase conversion rates and sales opportunities. However, 59% of B2B companies say creating relevant content is their biggest obstacle to lead nurturing success.

Download this guide to discover even more ways to improve lead nurturing and increase revenue.



Tags :