Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Oracle Marketing Cloud > Busting Common Myths of Marketing Automation: The Reality of the Marketing Technology Journey
 

Busting Common Myths of Marketing Automation: The Reality of the Marketing Technology Journey

White Paper Published By: Oracle Marketing Cloud
Oracle Marketing Cloud
Published:  Oct 05, 2017
Type:  White Paper
Length:  15 pages

Marketing automation is quickly becoming a competitive necessity for most organizations. According to a recent Demand Gen Report, 42% of b2b marketers identified marketing automation as the tool they plan to test or deploy in 2016—beyond predictive analysis, account-based marketing, lead nurturing, and attribution modeling.

 
Download this white paper to discover how to use marketing automation to attract, engage, and convert buyers across all marketing channels by streamlining workflow, monitoring social, and managing content.




Tags :