New seismic and disruptive events are upending the pace of innovation – and leading companies are jumping into the fray, trying to differentiate themselves through emerging business models. But here is the hard truth: Enterprises are wasting money, resources and time putting on a facade of innovation that falls short of customer and shareholder expectations. There is an inherent expectation that these incremental, and in many cases “siloed,” investments or initiatives will lead to sustained business impact. The time has come to move beyond “innovation theater” into a more mature adoption of innovation that drives measurable business results.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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