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Home > Marketo > 7 Steps to Creating a High-Impact MarTech Stack
 

7 Steps to Creating a High-Impact MarTech Stack

White Paper Published By: Marketo
Marketo
Published:  Aug 10, 2017
Type:  White Paper
Length:  14 pages

So why is a MarTech stack so critical to success? At its base, a strategic MarTech stack is how you can efficiently and effectively stay connected to your buyers. And that is critical when you consider that businesses are competing on customer experience. In fact, a Harvard Business Review study, “Designing a Marketing Organization for the Digital Age,” described marketing technology as essential to creating agile and fluid structures and driving customer engagement. Teams that use marketing technology understand that by doing so, they can gain better insights into the unique relationships and connections with their customers and prospects.



Tags : 
martech, marketing technology, customer engagement, customer experience