In today's business environment, new ideas can quickly turn into new business opportunities. Start-ups rapidly become serious competitors, and existing businesses need to figure out how to innovate quickly, accelerating time to value. CIOs and business leaders are challenged to move their enterprises to the next level through digital business transformation, providing the flexibility and agility required to succeed in dynamic global markets. Employing new technologies such as cloud, mobile, and business analytics along with organizational and operational innovation can create new business models and drive business opportunity. IDC believes that enterprises will either become adept at digital transformation and thrive in the market or fail to master the disciplines and struggle to survive. Moreover, business leaders need to master not only the disciplines but also the alchemy of combining and managing their interactions to create digital gold.
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