Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Valerie Schlitt Associates > Navigating the Diverse Landscape of B2B Sales Appointment Setting Models
 

Navigating the Diverse Landscape of B2B Sales Appointment Setting Models

White Paper Published By: Valerie Schlitt Associates
Valerie Schlitt Associates
Published:  Jul 31, 2017
Type:  White Paper
Length:  6 pages

This Executive Summary is the first part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We've heard that cold calling is dead, but is it really?  Account Based Marketing (ABM) strategies include this component as do solo efforts to convert interest.  Does it really work?  If it does, how to discern what strategies are best? Read this two-part series and understand today's B2B buy cycle challenges and how your peers are optimizing the phone as a channel.



Tags :