Average eCommerce conversion rates range from 2 to 5%. Yet, many retailers are reluctant to automate browse recovery emails because they have these questions:
- How will consumers respond to emails generated from an online shopping session?
- Will they view the emails as intrusive? Will that increase my unsubscribe rates?
- Will automated browse recovery emails really get shoppers to come back and buy from my website?
If you haven't started using a browse recovery strategy, or if you have but haven't seen the same ROI, you're in the right place. Here is the four-step game plan we developed based on our customers who have been the most successful in applying a browse recovery strategy.