Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Bronto > Four Steps to Convert the Online Window-Shopper
 

Four Steps to Convert the Online Window-Shopper

White Paper Published By: Bronto
Bronto
Published:  Jul 25, 2017
Type:  White Paper
Length:  8 pages

Average eCommerce conversion rates range from 2 to 5%. Yet, many retailers are reluctant to automate browse recovery emails because they have these questions:

  • How will consumers respond to emails generated from an online shopping session?
  • Will they view the emails as intrusive? Will that increase my unsubscribe rates?
  • Will automated browse recovery emails really get shoppers to come back and buy from my website?
If you haven't started using a browse recovery strategy, or if you have but haven't seen the same ROI, you're in the right place. Here is the four-step game plan we developed based on our customers who have been the most successful in applying a browse recovery strategy.



Tags : 
browse recovery, recovery emails, online shopping, ecommerce, browse recovery strategy