Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Marketo > The 8 Biggest Mistakes Email Marketers Make and How to Avoid Them
 

The 8 Biggest Mistakes Email Marketers Make and How to Avoid Them

White Paper Published By: Marketo
Marketo
Published:  Jul 12, 2017
Type:  White Paper
Length:  43 pages

Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers.

Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them:

  • Mistake 1: Unclear subject lines
  • Mistake 2: Poor email list hygiene
  • Mistake 3: Failure to measure email inboxing
  • Mistake 4: No engagement segmentation
  • Mistake 5: No re-engagement strategy
  • Mistake 6: Using image-based CTA buttons
  • Mistake 7: No mobile optimization
  • Mistake 8: Bad testing decisions



Tags : 
continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing