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Home > AdRoll > State of Performance Marketing

State of Performance Marketing

White Paper Published By: AdRoll
Published:  Jul 11, 2017
Type:  White Paper
Length:  13 pages

AdRoll surveyed over 1,300 marketers from Europe and North America this year, to dive into how they're thinking about the latest performance strategies across every stage of the marketing funnel.


In this report you will learn:

    • Why 57% of marketers are changing their attribution model this year
    • Why almost 40% of marketers spend a majority of their budgets on measurement alone
    • Why 69% of marketers are using dynamic email based on user behaviour
    • And more!

See how you compare!

Tags : 
marketing, performance marketing, programmatic advertising, coordinated marketing