Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > AdRoll > The Convergence of Ad Tech and Martech
 

The Convergence of Ad Tech and Martech

White Paper Published By: AdRoll
AdRoll
Published:  Jul 11, 2017
Type:  White Paper
Length:  11 pages

The worlds of advertising and marketing technology are merging. This brings huge implications for marketers and the industry as a whole.

 

In this report, you’ll learn:

      • What’s the difference between ad tech and martech, really?
      • Why are they merging?
      • What difficulties does the merger present?
      • How do brands stand to benefit?
      • . . . and much more.



Tags : 
advertising, marketing, artificial intelligence, automation, technology