Through the lens of B2B content marketing, content distribution is the delivery of your content to a desired audience in order to increase brand awareness, promote readership , generate leads, or move a lead further through the funnel. As such, content distribution must be considered at every stage of the buyer journey, and different tactics and channels must be exercised based on your particular goals for a piece of content.
The importance of content distribution cannot be overstated. Youíve poured time and resources into creating content and optimizing your content experience, but itís all for nothing if your content goes unseen.
This eBook aims to provide you with an advanced understanding of content distribution in the B2B space, as well as provide an inside look at the tactics and channels (including social, organic search, email, and paid programs) you need to be leveraging to effectively distribute your content to your audience.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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