Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > Bizible > Best Practices for B2B Marketing Attribution

Best Practices for B2B Marketing Attribution

White Paper Published By: Bizible
Published:  Jun 09, 2017
Type:  White Paper
Length:  16 pages

B2B marketing attribution is an increasingly critical component of the B2B marketing technology stack. Because its function is to connect marketing to down-funnel sales data, including revenue, itís necessary to effectively execute a full-funnel marketing strategy. This white paper outlines best practices for B2B marketing attribution, from what metrics should be prioritized to tracking touchpoints to reporting and forecasting using attribution data.

Tags : 
b2b attribution, b2b marketing, marketing attribution, marketing analytics, revenue attribution, demand generation, demand gen, salesforce attribution