Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Broadsoft > 7 Steps to Optimize Business Performance by Unifying Contact Center and CRM Data
 

7 Steps to Optimize Business Performance by Unifying Contact Center and CRM Data

White Paper Published By: Broadsoft
Broadsoft
Published:  May 25, 2017
Type:  White Paper
Length:  12 pages

While the evolution from "call centers" to "contact centers" has brought efficiencies and cost reductions, it has also introduced complexity by creating silos of agent, customer and interaction data.

By breaking data silos, contact centers can unify data from various contact management and CRM systems and use the insights to improve contact center performance. Download this usefull eBook to gain access to:

  • A step-by-step practical guide on how to break down contact center application silos
  • Contemporary data integration strategies and the pros and cons of each approach
  • Guidelines on how to determine the cross-system KPIs that will improve contact center performance
  • Modern methods to optimize contact center perforamcne with analytics-driven routing strategies



Tags :