Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > RedPoint Global > Optimizing Customer Engagement Through Connected Data
 

Optimizing Customer Engagement Through Connected Data

White Paper Published By: RedPoint Global
RedPoint Global
Published:  May 11, 2017
Type:  White Paper
Length:  4 pages

While theyíre intensifying, business-data challenges arenít new. Companies have tried several strategies in their attempt to harness the power of data in ways that are feasible and effective. The best data analyses and game-changing insights will never happen without the right data in the right place at the right time. Thatís why data preparation is a non-negotiable must for any successful customer-engagement initiative. The fact is, you canít simply load data from multiple sources and expect it to make sense.  This white paper examines the shortcomings of traditional approaches such as data warehouses/data lakes and explores the power of connected data.



Tags : 
customer engagement, marketing data, marketing data analytics, customer data platform