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Home > RedPoint Global > Mind the Gap - Bridging Customer Strategy and Execution with Data-Driven Marketing
 

Mind the Gap - Bridging Customer Strategy and Execution with Data-Driven Marketing

White Paper Published By: RedPoint Global
RedPoint Global
Published:  May 11, 2017
Type:  White Paper
Length:  15 pages

Marketing organizations are often limited in their ability to progress marketing tactics from single channel to cross-channel and real-time customer engagement. While marketing organizations might have a robust customer engagement strategy in place, often times there is a gap between their strategy and their ability to execute, with the right personalization and context that customers prefer. Over 62 percent of customers are always-on and readily addressable, but marketers aren’t implementing the right strategies to reach them.

This eBook discusses data-driven marketing tactics that can help marketers mind the gap – bridging customer strategy and ability to execute, with the right personalization and context that customers prefer. 



Tags : 
customer engagement, customer data, customer data platform, data quality, customer data management, customer experience, data-driven marketing