Marketers in 2017 have been looking to utilize email more to increase their returns and maximize business results. Email has been responsible for driving more than 20% of total revenue so far in 2017, which is up 17% from a year ago. But SPAM rates are up to a record 13% with only a average inbox delivery rate of 87%. (down 5 points from just a year ago) Download this white paper to learn how to improve inbox delivery, gain best practices for email tactics and methods, see why marketers are using panel data to measure inbox rates & how to utilize panel-based methods to improve overall results.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW