Email marketing is one of digital media’s most effective channels. Inside the inbox, marketers can capture the consumer’s undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions.
However, with open rates for even the most effective brands hovering around 25%, there is a huge opportunity for marketers to reach their known customers with impactful formats on the open internet, successfully engaging them across the marketing funnel.
Download the free eBook “Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution” to learn:
- How to rapidly build an omni-channel solution for your clients
- How AppNexus can help your platform reach your marketer’s customers most cost-effectively
- How AppNexus ensures complete security for your client’s CRM data assets