Consumers are constantly switching between channels, devices and touchpoints, which means building & delivering a solid set of digital experiences is a foundation for omnichannel success. The onus is now on the marketer to develop a customer-centric approach, regardless of the journey the customer chooses to take. Previous reports in this series revealed that cross-channel marketing is one of the top-three strategic priorities for seven in ten marketers, but delivering a consistent and relevant customer experience across all touchpoints is a large challenge for most of them.
This report, based on a survey of more than 2,000 digital marketers and ecommerce professionals in Asia Pacific, Europe and the US, explores the extent to which organisations are stepping up to this challenge.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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