By 2019, global programmatic ad spend will reach US $37 billion, accounting for half of display and video expenditures. As the reach and influence of programmatic expands across channels and covers a greater swath of available inventory, marketers everywhere will be compelled to adapt.
Find out how to manage new technology, growing channels, and shifting customer data and efficiently reach customers. Adobe presents solutions to strip away the complexity of programmatic advertising.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
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