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Home > Progress > Data-Driven Marketing: How to Use Data Correctly and Drive Growth
 

Data-Driven Marketing: How to Use Data Correctly and Drive Growth

White Paper Published By: Progress
Progress
Published:  Mar 06, 2017
Type:  White Paper
Length:  27 pages

Formerly, buyers were limited in the ways they could gather product information. But because of the web and social media, buyer behaviors have changed. Because buyer interactions can number in the thousands or millions, businesses must use automated tools to personalize the buyer’s online experience and drive them toward a purchase decision.



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