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Home > Microsoft > Data & Analytics Maturity Model & Business Impact

Data & Analytics Maturity Model & Business Impact

White Paper Published By: Microsoft
Published:  Feb 02, 2017
Type:  White Paper
Length:  28 pages

Download the Keystone Research whitepaper to see how top performing enterprises use their IT investments to store, process, and use data to make more effective, real-time decisions.

Keystone Research, a global economics and data-driven strategy consulting firm, interviewed senior IT and business decision makers at over three hundred businesses to uncover the relationship between Data & Analytics technologies and business performance.  This research shows that companies who have developed the most sophisticated Data & Analytics platforms and apply these capabilities as a regular part of their business enjoy operating margins that are eight percentage points higher than lagging organizations.  This translates to $100 million in operating profits on average for the more advanced companies in the sample controlling for factors such as company size and industry vertical.

Read the whitepaper to understand:

  • What companies are actually doing with their data and their data platform across Operational Databases, Enterprise Data Warehousing, Enterprise Data Lake, Business Intelligence, Advanced Analytics, and Cloud Computing Infrastructure
  • How businesses in traditional industries like manufacturing, consumer packaged goods, financial services, and retail are extracting concrete business value from their data
  • The four maturity quartile levels uncovered by Keystone: reactive, informative, predictive, and transformative and how enterprises in each quartile are using their data.
  • Research-based guidance on to improve your own data platform

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