In the idea economy, IT is the business partner for value creation. As the digitalization of countless aspects of our modern lives rushes forward, businesses have new opportunities to differentiate themselves and new mandates to modernize their IT services and customer interactions.
Today’s customers and business users routinely enjoy a rich and dynamic set of capabilities via their personal always-on tablets, smartphones, and laptops, and they now expect the same from the businesses they patronize or work for.
In this new digitally driven era, an exceptional user experience fuels business performance. This means that feature-rich modern apps, which are updated often and perform well, are now the foundation for your digital business. Anything less than an exceptionally good user experience could cause your customers to take their business to competitors and your business users to turn to third-party cloud services—or shadow IT.
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