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Home > IBM > From Business Insight to Business Action
 

From Business Insight to Business Action

White Paper Published By: IBM
IBM
Published:  Jan 18, 2017
Type:  White Paper
Length:  8 pages

The synergy between predictive analytics and decision optimization is critical to good decision making. Predictive analytics offers insights into likely future scenarios, and decision optimization prescribes best-action recommendations for how to respond to those scenarios given your business goals, business dynamics, and potential trade-offs or consequences.

Together, predictive analytics and decision optimization provide organizations with the ability to turn insight into action—and action into positive outcomes.

In this white paper, you’ll gain a better understanding of:

  • The difference between predictive and prescriptive analytics
  • How predictive and prescriptive actions complement one another to help you achieve optimized business decisions
  • IBM’s approach to creating a powerful end-to-end decision management system



Tags : 
ibm, predictive analytics, decision optimization, synergy, decision making, business goals, prescriptive analytics, decision management