Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Monotype > The Three C’s of Good Visual Identity
 

The Three C’s of Good Visual Identity

White Paper Published By: Monotype
Monotype
Published:  Jan 10, 2017
Type:  White Paper
Length:  12 pages

Without overstating the situation, it's safe to say there has been a seismic shift in the way brands and customers interact, and with it, an equally profound change in how brands must communicate, market, and relate to their customers.

Some brands are ahead of the game, and yes, some are still catching up. But regardless of where your brand lands on that spectrum, maintaining good brand health and a strong visual identity requires constant focus.

In this eBook, you’ll learn about three areas of particular importance—continuity, customers, and compliance—where type can help deliver on the experience today's consumers expect. 



Tags : 
digital design, monotype, design, creative, web fonts, internet marketing, branding, user experience, marketing best practices, marketing, emerging marketing, mobile ads, brand identity, brand health, consistency, continuity, customers, compliance, fonts, branding best practices