Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > LeadGenius > How to Build an Actionable Decision Making Panel for Account Based Marketing

How to Build an Actionable Decision Making Panel for Account Based Marketing

Webinar Published By: LeadGenius
Published:  Dec 22, 2016
Type:  Webinar

Knowing the organizational structure of your target accounts, then understanding how those companies make buying decisions, is a key component of any Account Based Marketing strategy.

That being said, this knowledge is only actionable if it exists as structured, accessible data in your marketing automation software or CRM.

In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, shows us how to take an often messy org chart and create a decision making panel that maps to contacts and accounts in your database.

Fill Out The Form to Watch Now.

Tags : 
b2b sales, b2b marketing, sales leads, lead targets, lead generation, online marketing, sales pipeline, goal setting, target revenue goals, outbound sales, outbound marketing, demand generation, buying process, marketing productivity, sales productivity, b2b marketing, demand generation, outbound marketing, outbound sales, sales development team