Financial services institutions (FSIs) understand that digital disruption is more than getting customers to use online or mobile banking or to add on to existing products — it is a way to run their entire organization. Digitization is not simply a defensive strategy against traditional and non-bank competitors; it can enable better engagement and deliver customer insights that translate into higher revenues.
Read the Akamai white paper, Leveraging Technology to Improve Customer Engagement - A Guide for Financial Services Institutions to learn how to make the best use of technologies that help you engage your audiences, improve customer retention rates, and increase revenue.
In this white paper, you'll learn:
The increasing complexities of delivering a consistent digital experience to varying devices, operating systems, browsers, platforms, and networks
Why failure to embrace digital transformation could result in lost market share to digitally native, agile competition
How to meet customer expectations for a fast, seamless, immersive, cross-channel digital experience, especially Millennials
How to leverage technological innovations such as social media, mobile, and gamification to gain a 360 degree view of your customers
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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