The rules of business have changed. Fundamentally. Instead of trusting what companies say about themselves, customers now rely on recommendations from their peers. Innovative companies are turning to User-Generated Content (UGC) to tackle this new dynamic. UGC allows for authentic, peer-driven marketing campaigns that can drive more success than a conventional campaign – and at a fraction of the price.
Download this comprehensive guide to UGC to learn the following:
The basics of UGC
Guidance for building an effective UGC strategy
Tactical tips for launching your first UGC marketing campaign
Examples of brands using UGC in impressive and innovative ways
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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