Providing more personalized and immediate brand experiences to your customers requires connecting with real people rather than pixels. Marketers have long relied on email and direct mail for one-on-one engagement with customers, but now advertisers can use the very same data-driven approach to quickly and accurately target existing customers with personalized ads for improved campaign lift and return on investment. Read this eBook to learn:
An overview of people-based marketing as a strategic discipline.
How to bridge the gap between offline and online data to achieve superior targeting and scale.
The “must-have” capabilities when evaluating a people-based solution.
How a major brand achieved a 6x lift in conversions through a people-based targeting approach.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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