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Home > Signal > The Advertiser’s Guide to People-Based Marketing

The Advertiser’s Guide to People-Based Marketing

White Paper Published By: Signal
Published:  Nov 09, 2016
Type:  White Paper
Length:  12 pages

Providing more personalized and immediate brand experiences to your customers requires connecting with real people rather than pixels.

Marketers have long relied on email and direct mail for one-on-one engagement with customers, but now advertisers can use the very same data-driven approach to quickly and accurately target existing customers with personalized ads for improved campaign lift and return on investment.

Read this eBook to learn:

  • An overview of people-based marketing as a strategic discipline.
  • How to bridge the gap between offline and online data to achieve superior targeting and scale.
  • The “must-have” capabilities when evaluating a people-based solution.
  • How a major brand achieved a 6x lift in conversions through a people-based targeting approach.

Tags : 
signal, marketing, people-based marketing, conversions, brand experience