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Home > Signal > Mastering Today’s Cross-Device Customer

Mastering Today’s Cross-Device Customer

White Paper Published By: Signal
Published:  Nov 09, 2016
Type:  White Paper
Length:  16 pages

Your customer’s path to purchase is a winding road across multiple devices.  If you can’t follow her path, how can you reach her when and where it counts?

In today’s multi-screen world, 80% of consumers bounce between devices and 40% of online transactions involve multiple devices along the way. Brands that lack a cross-device strategy risk lost sales, wasted marketing spend and poor user experiences.

Download this eBook to find out:

  • What is a people-based approach to cross-device recognition?
  • How can brands create more genuine and targeted cross-screen experiences?
  • What are the top 4 things to keep in mind when developing cross-device strategies?

Tags : 
signal, marketing, cross-device, cross-channel, cross-device recognition, cross-device strategy