Finally, the conversation surrounding social media data has surpassed the hype cycle. Researchers now recognize social data's limitations as well as the unique ways it can provide valuable insights. But for consumer insights teams to really capitalize on social data, they need to understand its benefits. Once equipped to derive insights from social data, forward-thinking researchers can drive decision-making throughout a business.
Download this guide to learn how social media intelligence can fill gaps in your research mix.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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