Delivering great apps rather than simply good apps offers significant, long-term benefits in customer loyalty and spend. With companies competing for customers’ precious mobile moments, the opportunity is ripe to meet and exceed customer expectations, and reap the financial rewards.
IBM commissioned Forrester Consulting to evaluate what consumers want from a mobile app (and its authoring brand) and focused on the following questions:
What elevates a good, serviceable, and even profitable app into the realm of great?
And if a mobile app achieves greatness, what is the impact?
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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