Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > AdRoll > The AdRoll Guide to Account-Based Marketing
 

The AdRoll Guide to Account-Based Marketing

White Paper Published By: AdRoll
AdRoll
Published:  Oct 05, 2016
Type:  White Paper
Length:  9 pages

Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers. The goal of ABM campaigns is quite simple: understand, identify, and target ideal customers with personalized messaging.

With AdRoll Prospecting, AdRoll Retargeting, and SendRoll, marketers can effectively reach potential customers throughout the marketing funnelóno matter what device they are on.

In this guide, we cover:

  • How to define your target accounts
  • Onboarding your CRM data with AdRoll
  • Using ABM to attract customers that will grow your business
  • How to measure the success of your ABM campaigns
  • And more!

Download now to learn more!



Tags : 
account based marketing, b2b marketing