Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Adobe > DIRIGIEREN DER KANALÜBERGREIFENDEN SYMPHONIE
 

DIRIGIEREN DER KANALÜBERGREIFENDEN SYMPHONIE

White Paper Published By: Adobe
Adobe
Published:  Oct 05, 2016
Type:  White Paper
Length:  16 pages

The Succeeding in the Omnichannel Age report, produced by Econsultancy in association with Adobe, looks at the extent to which organisations take an integrated approach to marketing across different channels and use cross-channel campaign management tools.

The following sections are featured in the report:

  • Mixed progress on the path to integration
  • Solving the data challenge
  • The omnichannel imperative
  • Behind the mobile curve
  • Operationalising the real-time experience
  • Campaign management tools: the state of play



Tags : 
cross channel, campaign management, campaign management tools