Enable valuable digital dialogues through a combination of marketing automation, interactive video, and personalized content. Intelligently crafting these elements of your campaign, while effectively integrating the tech stack tools that empower 1:1 conversations (OVP, MAP, and CRM), can create a remarkable video marketing strategy.
In this paper, we will outline the following steps:
"Who is it?" is achieved by integrating your OVP with marketing automation and interactivity to define the individual with whom you’re communicating.
"What should we talk about?" combines video with interactivity and personalization to enable you to send the right content to the right person at the right time.
"Can you hear me now?" is the backend piece that ensures your video is integrated with the marketing tech stack (including CMS, marketing automation, and CRM) powering steps one and two for a seamless user experience. This feedback loop aligns corporate marketing, sales, and business teams to drive business results.
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DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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