There is nothing quite like the shopping experience that is Black Friday. It is a gauntlet of commerce that kicks off the entire holiday shopping season, dominating the attentions of most brands and retailers. But holiday shopping has changed significantly. Shoppers are savvier, armed with a wealth of information and insight at their fingertips everywhere they shop. The result: for brands and retailers, the stakes are higher than ever.
The challenge for brands and retailers is clear. To win during the holiday shopping season, they must:
Plan holiday campaigns leveraging the very best data resources you can to inform messaging and targeting
Use the fragmented holiday shopping journey to their advantage – meeting shoppers in the moments that matter
Cut through the noise on Black Friday – and throughout holiday – to reach consumers with relevant, authentic messages that resonate
Our eBook offers key insights to inform your strategy.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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